Partnership answers

There is no universal minimum. Audience relevance, format, typical distribution and the campaign objective matter more than an isolated follower total. Ask for recent evidence and its context. Assess partner fit.

A free product can create a connection that needs disclosure. Requirements depend on the jurisdiction, arrangement and content; the absence of cash does not settle the question. US, UK and EU frameworks should not be treated as identical. Read the disclosure briefing.

Not necessarily. Use required platform tools and assess whether additional clear wording or in-content disclosure is needed under the applicable rules. Check what remains visible in a crop, repost or paid version.

A brief should not require a creator to invent a positive experience. Agree a testing, refusal or cancellation route before production. Supplied product facts and personal observations should remain distinguishable.

Do not assume so. Agree paid use, duration, territory, edits and platform authorisation separately in writing. Raw footage and broad exclusivity are also separate requests. Define the scope.

Agree included rounds, review windows and consolidated feedback. Distinguish factual corrections from a changed concept or additional production. Approve the scope and cost of extra work before it starts.

Future sales cannot reliably be guaranteed. Product availability, pricing, distribution and measurement conditions affect the result. A trackable code records activity under particular attribution rules; it does not prove every purchase was incremental.

Include delivery, metric sources and dates, definitions, paid and organic separation, attribution assumptions, costs, limitations and the next decision. Keep the original objective visible. Interpret campaign evidence.

No. This is an independent informational website. The enquiry tool prepares text in your browser for preview, copying or download; it does not send a message. Prepare an enquiry.